Kohl's Corporation is one of the largest discount department store chains in the United States, with more than 730 outlets located in 41 states. Targeting middle-income shoppers buying for their families and homes, the chain maintains low retail prices through a low cost structure, limited staffing, and progressive management information systems, as well as the economical application of centralized buying, distribution, and advertising. This "Kohl's concept" has proven successful in both small and large markets, and in strip shopping centers, regional malls, and freestanding venues. The company's stores, which average 86,500 square feet in size, are designed for convenience in their location, layout, centralized checkouts, and deeply stocked merchandise. Kohl's also offers online shopping through its kohls.com web site.